BinSentry launches Control Tower™ software platform for feed mills and grain elevators

Kitchener, Ont., Canada and Austin, Texas – March 10, 2026 | BinSentry, the global leader in AI-powered feed inventory management, today announced the launch of Control Tower^TM, a real-time software platform designed specifically for feed mills and grain elevators.

The launch of Control Tower marks the next evolution of BinSentry’s mission to modernize the animal feed supply chain with AI-driven automation and visibility.

Control Tower delivers a live, interactive view of an entire milling facility, allowing operators to see bin levels for their ingredients and finished goods, total inventories, capacity, and bin activity, all at a glance.

Built to work seamlessly with BinSentry’s ProSense HD sensors, mills can enable Control Tower to unify their bin data into a single interface.

“Feed mills have been forced to operate reactively for far too long — climbing bins in an attempt to eyeball inventory levels, chasing spreadsheets, and responding to problems after they happen,” said Ben Allen, CEO of BinSentry. “Control Tower changes that. BinSentry is the only company delivering a fully integrated solution that combines AI-powered 3D bin sensors with a live, facility-wide dashboard. This isn’t just monitoring inventory — it’s transforming how mills operate.”

With Control Tower, mill operators can:

• Navigate across a custom map of their facility without clicking through multiple screens
• Hover over bins to view 3D renderings and in-bin imagery
• Click into bins to access trend graphs, historical data, and deeper analytics
• Filter by ingredient to focus on specific materials
• Stay connected across tablet, desktop, or mobile devices

Operators can use this platform and interface to identify potential ingredient outages, reduce shrink due to errors in manual inventory, manage demurrage risk, and respond quickly to unplanned truck arrivals or last-minute capacity constraints — before they escalate into costly disruptions.

“Feed inventory management is one of the most complex operational challenges in agriculture,” said Nathan Hoel, CTO of BinSentry. “Our team has built Control Tower from the ground up to solve the real-world problems mills face every day — limited visibility, siloed systems, and time-critical decisions. That’s what makes this platform different.”

"Control Tower puts your mill in your pocket,” added Allen. “Whether you’re on site or off, you can see exactly what’s happening across your facility and act with confidence. Mill managers love it, which is why we’re already installed at dozens of mills.”

About BinSentry

BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and – most significantly – uncovering new savings.

Today, BinSentry is monitoring more than 55,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way.

Media Contact

Len Kahn

Chief Marketing Officer

lkahn@binsentry.com

519-835-1327