BinSentry | Our Story - BinSentry
Agriculture is in our roots.
Technology runs in our blood.

Our mission is to build the Feed Mill of the Future to support Supply Chain
Efficiency, Worker Safety, and Environmental Sustainability.

Our Story

In 2017, the founders of BinSentry noticed that while nearly $100B in animal feed was moving annually through North America, there was almost no visibility into the supply chain. Workers at the farm were literally throwing rocks at feed bins and listening to the sounds in an attempt to figure out if the bin was empty or full. As an alternative, most businesses require their employees to climb bin ladders regularly to look down into the darkness and try to judge the feed inventory levels, but this practice is both dangerous and inaccurate.


Today, BinSentry’s 3D sensor is the best on the market, offering the highest accuracy and reliability in the rough and tumble world of agriculture. It installs in 15 minutes, uses solar power, and connects to the cloud via cellular networks. With thousands of units installed around the globe, BinSentry literally sees more animal feed inventory data than any other entity in the world. This data stream allows BinSentry to build unique software tools that help feed mills and animal producers reduce costs, increase workplace safety by removing the need to climb bins, enhance animal health, and improve sustainability. Our hardware provides the data. Our software transforms this data into actionable insights to support managers in improving their operations.

With BinSentry advanced technology, customers are reducing feed costs — the most expensive part of raising animals — by avoiding last-minute orders and lowering close-out inventories to near zero. They are also making fewer deliveries, resulting in fewer miles driven and less fuel burned. Altogether, these improvements are decreasing the amount of carbon emissions that feed mills and animal producers create, helping us work towards a greener tomorrow where data-driven decisions allow for healthy and well-fed animals to be produced with the least amount of feed and fuel resources.


BinSentry is committed to continuing to work closely with our customers to partner on the next generation of supply chain tools that decrease costs and emissions and increase efficiency and profits. Software capabilities like benchmarking, end-of-turn/flock reporting, critical data dashboards, and notifications for key events are helping customers continuously improve their operations. Together, with our forward-thinking partners and agtech experts, we are building the Feed Mill of the Future.

With BinSentry advanced technology, customers are reducing feed costs — the most expensive part of raising animals — by avoiding last-minute orders and lowering close-out inventories to near zero. They are also making fewer deliveries, resulting in fewer miles driven and less fuel burned. Altogether, these improvements are decreasing the amount of carbon emissions that feed mills and animal producers create, helping us work towards a greener tomorrow where data-driven decisions allow for healthy and well-fed animals to be produced with the least amount of feed and fuel resources.


BinSentry is committed to continuing to work closely with our customers to partner on the next generation of supply chain tools that decrease costs and emissions and increase efficiency and profits. Software capabilities like benchmarking, end-of-turn/flock reporting, critical data dashboards, and notifications for key events are helping customers continuously improve their operations. Together, with our forward-thinking partners and agtech experts, we are building the Feed Mill of the Future.

Key Facts

5
Continents with thousands of sensors

3.3
Million
Tons of feed monitored

810
Million
Inventory data points collected monthly

3
Pending
patents

Our Journey

Timeline

2022

July 2022

3.3 Million tons of feed have been monitored so far in North America only.
2022

June 2022

Ben Allen, agtech expert, is appointed as the new CEO.
2022

December 2021

Dennis Organ, former CEO of Smithfield Foods, is appointed Chairman of BinSentry’s Board of Directors.
2022

December 2021

Launch of BinSentry feed ordering platform, Horizon.
2022

August 2021

Launch of BinSentry 3D sensor.
2022

February 2021

First sensors are installed in Mexico.
2022

October 2020

Cargill partners with BinSentry as an exclusive distributor.
2022

September 2020

$7.7 Million Series A Funding.
2022

May 2017

BinSentry is founded at the second largest tech cluster in North America, the Toronto-Waterloo Corridor.
2022

September 2019

BinSentry wins the THRIVE-Forbes Innovation Icon Award and the THRIVE Midwest Challenge.
2022

2017-2018

$1,6 Million Series SAFEs.

Be part of our exhilarating journey.

Awards & Recognition

Passion and devotion have their rewards.

Winners of the THRIVE Midwest Challenge and the
2019 THRIVE-Forbes Innovation Icon Award.

Runners-up of the 2021 Innovation Showcase Animal and Livestock Category of Manitoba Ag Days.

Our success is built on the talent and commitment of our people, and on the strong,
trusting relationships we build with our customers and partners.

Let’s build the Mill of the Future together.