In 2017, the founders of BinSentry noticed that while nearly $100B in animal feed was moving annually through North America, there was almost no visibility into the supply chain. Workers at the farm were literally throwing rocks at feed bins and listening to the sounds in an attempt to figure out if the bin was empty or full. As an alternative, most businesses require their employees to climb bin ladders regularly to look down into the darkness and try to judge the feed inventory levels, but this practice is both dangerous and inaccurate.

Today, BinSentry’s 3D sensor is the best on the market, offering the highest accuracy and reliability in the rough and tumble world of agriculture. It installs in 15 minutes, uses solar power, and connects to the cloud via cellular networks. With thousands of units installed around the globe, BinSentry literally sees more animal feed inventory data than any other entity in the world. This data stream allows BinSentry to build unique software tools that help feed mills and animal producers reduce costs, increase workplace safety by removing the need to climb bins, enhance animal health, and improve sustainability. Our hardware provides the data. Our software transforms this data into actionable insights to support managers in improving their operations.